MU Edition: Maximalist beauty is the perfect winter antidote

MU Edition: Maximalist beauty is the perfect winter antidote
Sorry to disappoint the lovers of all things beige and minimalistic, but maximalist beauty is back with a bang. Thanks to COVID, we have spent much of the past two years covering our faces with masks or ditching makeup entirely as we avoided the great outdoors. The dawn of 2022 has signalled a change, taking inspiration from the pops of neon on catwalks at fashion month and the welcomed return of the dazzling diamond encrusted looks from season 2 of Euphoria, there is no better time to embrace bold beauty. 
Here we take a look at some of our favourite maximalist beauty looks from the runway, social media, pop culture and beyond and show you how you can get the look. Whether you're getting glam for a night out or just popping to the shops, it's time to get creative with your look no matter the occasion!
We are kicking off this list with everyone's favourite maximalist beauty muse. Euphoria is back, whether you have seen the show or not, the jewel encrusted makeup looks and daringly glam high school outfits have made the rounds on social media and are giving us all the feels for our next go-to look.
Nothing says bold beauty like this turquoise cat-eye lined with rhinestones created on Alexa Demie’s character Maddy. Known for her adventurous looks, we are dying to recreate this for our next night out complete with diamond encrusted hair. Pair this look with a snatched pony for ultimate Maddy attitude, the Stacey Pony gives effortless waves with plenty of drama.
Recreate the similar look below!
Drama was served at the Givenchy SS22 show. Makeup artist Lucia Pieroni framed eyes with feathery, drawn-on lashes that gave an exaggerated, anime look. Clean and fresh skin paired with bold eyes is the perfectly chic take on maximalist beauty and is ideal for any occasion, one set of lashes is no longer enough! 
With nostalgia taking its seat as a key trend this year, 60’s and 70’s inspired makeup is making a comeback. Fluttery full lashes are overtaking the ‘clean makeup look’ that has filled our social media feeds in recent months. 
Pair bold graphic liner with full and fluttery falsies. If time is not on your side and drawing lashes just isn't an option, try adding some individual falsies under the eyes for a swift take on 60’s glam. 
We have the perfect alternative here!
If you are adopting a fully anime-inspired look, our CoXslay and Candi collection wigs are everything you need to create a beautifully bold look. From super-long lengths to bright pops of colour, you will be sure to turn some heads.
Model, beauty guru and influencer Isabelle Ikpeme shows us how life really does imitate art. A matchy-matchy look may have once been deemed as a fashion sin, but this year the rules no longer apply. This striking, white liner look perfectly coordinates with Isabelle’s flame detailed nail art and we couldn't be more obsessed with this white hot look. 
Pair glowing skin with carefully painted eye-art and finish with a crisp white shirt and glam jewellery to allow the beauty details to take centre stage. If like us, you have commitment issues and struggle to stick to a nail look for more than a few days, we get it. Try a super simple stick on mani or adhesive nail art for the perfect temporary glam. Finish with some bang-on-trend 90’s inspired glossy lips and brown liner for the ultimate back to the future vibes.
Find your dupe below!
Monochrome but make it maximalist. Never afraid to take on a bold makeup look, Dua Lipa shows us how to dip your toe in the bold beauty pond in the best way. Her frosty green, two-toned shadow is gorgeous alone, but paired with a matching outfit, it's a green dream.  A monochrome look is a fun way to emphasise your favourite makeup and clothing colours. Take it one step further by throwing in a contrasting accessory such as hot pink heels or a neon orange bag for ultimate style points. 
To top it all off, her effortlessly shaggy, platinum locks have us green with envy. Get Dua’s look with our Wavy Clip-ins in Platinum for existing blondes or go for a full on transformation with our Nikki Bang Wig for those opting for something new this year. 
Urban Decay has got you here!



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